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Everything listed under: analytics

  • Examining User Demographics and Targeting Users

    Do you want to better understand your customers and see what different groups of people visit your site? With demographics, you can learn things about your customers like age, gender and location, and then use this information to tailor your site to them. Learn about how you can do this with Google Analytics and Bronto.  Read More...

  • Introduction to Google Tag Manager

    In the Mont Blanc release we added support for Google Tag Manager, which is a tag management system by Google that makes managing code for tracking, marketing and A/B testing easier. It works by replacing all the hardcoded calls to the tags in your code with a single snippet of code, which GTM calls a 'container'. In this article I'm going to talk about the benefits of using a tag manager, specifically GTM, and the container generator tool we created to aid you in the setup process.  Read More...