Add a Google Analytics Goal to Track Conversions

If there's one thing that ecommerce managers love to measure, it's conversion rate — figuring out what percentage of site visitors left the site after buying something. However, there's another metric that is useful: abandonment rate; this is where a shopper has put items in their cart and then left the site before purchasing them. This article will take you through the steps of setting up a goal in Google Analytics, which we can use to track cart abandonment throughout the checkout process.  Read More...