Blog

Everything listed under: Google Analytics

  • Examining User Demographics and Targeting Users

    Do you want to better understand your customers and see what different groups of people visit your site? With demographics, you can learn things about your customers like age, gender and location, and then use this information to tailor your site to them. Learn about how you can do this with Google Analytics and Bronto.  Read More...

  • Add a Google Analytics Goal to Track Conversions

    If there's one thing that ecommerce managers love to measure, it's conversion rate — figuring out what percentage of site visitors left the site after buying something. However, there's another metric that is useful: abandonment rate; this is where a shopper has put items in their cart and then left the site before purchasing them. This article will take you through the steps of setting up a goal in Google Analytics, which we can use to track cart abandonment throughout the checkout process.  Read More...