SEO Considerations for Content Delivery

This topic applies to

Applies to

SuiteCommerce Web Stores

Content delivery enables you to manage important SEO related aspects of your website, including page titles and meta descriptions. See the following help topics for setting each of these SEO items with Content Delivery.

Note

If you use Site Management Tools, you cannot use Content Delivery to set page titles or meta tags. Instead, those are set on Site Management Tools landing and enhanced pages. See Landing and Enhanced Pages.


Setting Page Titles with Content Delivery

Page title are an important aspect of your site’s SEO. The title is the main label for the page. Not only is the title displayed in the web browser’s title bar or browser tab name, but the title it is also listed on search engine search results pages. See SEO and Page Titles

If you use Content Delivery, use the following procedures to set page titles for the pages on your site.

Home Page Title

The title for the home page of your site can be set with a SuiteCommerce Advanced custom module. See Home Page Title.

Item Detail Page Title

The title for an item detail page is set on the Item Record in NetSuite. See Item Detail Page Titles.

Facet Search Page Title

You can use Content Delivery enhanced pages to set SEO friendly page titles for your search pages.

To set facet search page titles with content delivery enhanced pages:

  1. Go to Setup > SuiteCommerce Advanced > Content Delivery.

  2. Click New Enhanced Page.

  3. In the Name field, enter a name for this enhanced page.

  4. In the Site list select the website for which you are creating the enhanced page.

  5. On the Target URL subtab, in the Target URL field, enter the URL for which you want to specify a page title.

  6. Click Add.

  7. Select the Content Rule subtab.

  8. In the Target field, enter #empty.

  9. In the Content dropdown list select New. Create a new blank HTML page.

  10. On the Advanced subtab, enter the title for the page in the Page Title field.

    Note

    On this page you can also set other important SEO elements for the page, such as the meta description.


Landing Page Title

You can use Content Delivery to set SEO friendly titles for landing pages. For more information on Content Delivery landing pages, see Using Content Delivery.

To set landing page titles:

  1. Go to Setup > SuiteCommerce Advanced > Content Delivery.

  2. Click the edit link for the landing page.

  3. On the Advanced subtab, enter the title in the Page Title field.

  4. Click Save.

Setting Meta Descriptions with Content Delivery

The meta description for the pages on your site are an important SEO consideration because they are used to describe the page to search engines. This description is also commonly used as the summary of the page on search engine search results pages. See SEO and Meta Descriptions. You can use Content Delivery to set the meta description for the home page, facet pages, and Content Delivery landing and enhanced pages.

Meta Description for the Home Page

You can use a Content Delivery enhanced page to add the meta description to the home page of your site. This description should be as succinct and informative as possible to entice visitors to visit your site.

To set the meta description for the home page:

  1. Go to Setup > SuiteCommerce Advanced > Content Delivery.

  2. Click New Enhanced Page.

  3. In the Name field, enter a name for this enhanced page, for example home page.

  4. In the Site list, click the site for this enhanced page.

  5. In the Target URL field on the Target URL subtab, enter /. This denotes the home page of your site.

  6. On the Content Rule subtab, enter #empty in the Target field.

  7. Select New from the Content dropdown list. This displays the new content window. Create a new blank HTML page.

    Note

    If you already have a blank HTML page, you can use it instead of creating a new one.


  8. On the Advanced subtab, in the Meta Description field, enter the text to use as the meta description for the page.

    Note

    You can also set other attributes, such as page title and page header on this tab.


Meta Description for Facet Pages

You can use Content Delivery to create the meta description for a facet search page. For example, for a facet filter of men’s shoes, your description might be Shop the best deals on men's dress shoes, loafers, sneakers, boots, and more at YourSite.com.

To set the meta description for a facet page:

  1. Go to Setup > SuiteCommerce Advanced > Content Delivery.

  2. Click New Enhanced Page.

  3. In the Name field, enter a name for this enhanced page, for example mensshoes.

  4. In the Site list, click the site for this enhanced page.

  5. In the Target URL field on the Target URL subtab, enter the URL for the facet listing. For example, if the URL for Men’s Shoes is /mens/shoes, then enter /mens/shoes.

  6. On the Content Rule subtab, enter #empty in the Target field.

  7. Select New from the Content dropdown list. This displays the new content window. Create a new blank HTML page.

    Note

    If you already have a blank HTML page, you can use it instead of creating a new one.


  8. On the Advanced Subtab, in the Meta Description field, enter the text to use as the meta description for this facet page.

    Note

    You can also set other attributes, such as page title and page header on this tab.


Meta Descriptions for Content Delivery Landing Pages

The meta description for a Content Delivery landing page is specified on the Content Delivery landing page record. You enter the meta description in the Meta Description field on the Advanced subtab. For more information on creating landing pages, see Using Content Delivery.