Creating Order-Based Advanced Promotions

Order promotions enable you to offer discounts on the order total. Eligibility for order-based promotions can be based on the items in an order or on the order total.

Order-based promotions include the following:

  • A percentage or amount off the entire order (for example, a 20% off coupon).

  • A percentage or amount off an order if certain order criteria are met (for example, 25% off orders of $500, or 10% off an order when you purchase a new laptop).

  • An order discount for a segment of customers (for example, customers who registered in the last month receive 25% off).

  • An order discount for a segment of customers if certain order criteria are met (for example, all customers in California receive $50 off of orders of $500).

  • Free shipping on orders that meet certain requirements (free shipping on orders of $100).

    Note

    Eligibility for Order-Based Advanced Promotions is evaluated before discounts are applied. Therefore, if you have an order that is eligible for free shipping when a minimum order amount is met, and you apply a promotion that reduces the price of the order below the minimum free shipping requirement, then the order remains eligible for free shipping.


To create an order-based promotion:

  1. Go to Campaigns > Marketing > Promotions > New.

  2. Select Order-Based Promotions from the Standard Promotions and Advanced Promotions category.

  3. Enter the primary information for this promotion, see Advanced Promotions Primary Information.

  4. On the Codes subtab, set up the coupon codes for the promotion. For more information, see Associating Coupon Codes With an Advanced Promotion.

  5. On the Eligibility subtab, set up the eligibility criteria for the promotion. For more information, see Setting Up Promotion Eligibility for Advanced Promotions.

  6. Click the Discount subtab.

  7. In the Add Order Discount field, select New Order Discount:

  8. In the popup, in the Promotional Offer field, enter the percentage or amount off you are offering with this promotion.

  9. In the Discount Up To field, enter the maximum discount amount for this promotion. For example, you might limit the discount to $200. This option is only available when you set up a percentage discount.

  10. Click Add Another if you want to enter a maximum discount amount for additional currencies.

    You can designate maximum discounts for each currency you do business in.

  11. Click Save.

To add a shipping discount, choose from the options provided in the Add Shipping Discount field. For more information, see Creating Item-Based Shipping Advanced Promotions.

Order-Based Advanced Promotion Example

Percentage Off an Order – Advanced Promotions

  • Description – Customers are eligible for a percentage off any order when they buy a specific item.

  • Tagline – Buy a T-shirt and get 10% off your order!

What the customer needs to buy

The following table shows how to set up the Buy conditions for this type of promotion with the Advanced Promotions SuiteApp.

Field

Value

On the Eligibility tab click the Order subtab

Apply

If order matches any criterion

Add Order Criteria

Select Items

Item

T-shirt

Minimum Purchase

1 Unit

What the customer will get

The following table shows how to set up the Get conditions for this type of promotion with the Advanced Promotions SuiteApp.

Field

Value

Click the Discount subtab

Add Order Discount

New Order Discount

Promotional Offer

10%

Discount Up To

-

Examples of the discount provided

The following table shows examples of the discount that this type of promotion provides when various quantities of items are added to a transaction.

What the customer buys

Price before discount

Discount

Price after discount

1 Dress

$20

-

$20

1 T-shirt, 1 dress

$30

$3

$27

2 T-shirts, 2 dresses

$60

$6

$54

3 T-shirts, 2 dresses

$70

$7

$63