Creating Buy X, Get Y Advanced Promotions

Buy X, Get Y promotions enable you to offer discounts on the order total. Eligibility for order-based promotions can be based on the items in an order or on the order total.

This type of promotion includes the following:

  • “Buy 1, get 1 free” offers (for example, buy a laptop, get a free wireless mouse).

  • A currency or percentage off item if a set number of items are also purchased (for example, buy a camera, and get 50% off any camera bag).

Note

You can only have one discount and one shipping discount per promotion.


To create a Buy X, Get Y promotion:

  1. Go to Campaigns > Marketing > Promotions > New.

  2. Select Buy X, Get Y Promotions from the Standard Promotions and Advanced Promotions category.

  3. Enter the primary information for this promotion, see Advanced Promotions Primary Information.

  4. On the Codes subtab, set up the coupon codes for the promotion. For more information, see Associating Coupon Codes With an Advanced Promotion.

  5. On the Eligibility subtab, set up the eligibility criteria for the promotion. For more information, see Setting Up Promotion Eligibility for Advanced Promotions.

  6. Click the Discount subtab.

  7. In the Get Y Discount field, select one of the following:

    • Select Items – Select the items you want to offer a discount on. Click Add Another to select additional items.

    • Select Saved Search – Choose an existing item saved search that includes the items you are offering a discount on.

    • Create New Item Saved Search – Create an item saved search that includes the items you are offering a discount on.

      Note

      You can choose only public searches to define discounts.


  8. In the popup, check the Apply Discount to Highest Valued Item box to apply the discount to the most expensive item in the order. Clear this box to apply the discount to the least expensive item on the order.

    Important

    This option affects only those promotions with defined unit limits.


  9. Check the Exclude Items box to apply the promotion and discount to all items on the order, except those you select here. This option is useful when you have a large number of products on sale, and you want to exclude only a few items from the promotional discount.

  10. In the Promotional Offer field, enter the percentage or amount off you are offering with this promotion. Click Add Another if you want to enter a maximum discount amount in additional currencies.

  11. In the Limit field, enter the number of items you are offering a discount on. This is required if you want to apply the discount to the highest value item on the order.

  12. Click Save.

To add a shipping discount, choose from the options provided in the Add Shipping Discount field. For more information, see Creating Item-Based Shipping Advanced Promotions.

Buy X, Get Y Advanced Promotion Example

Buy One, Get One Free – Advanced Promotions

  • Description – Customers are eligible for a 100% discount on a specific item when they buy one of that item.

  • Tagline – Buy 1 T-shirt and get 1 T-shirt for free! Or, Buy 2 for the price of 1!

What the customer needs to buy

The following table shows how to set up the Buy conditions for this type of promotion with the Advanced Promotions SuiteApp.

Field

Value

On the Eligibility tab click the Buy X subtab

Apply

If order matches any criterion

Add Buy X Criteria

Select Items

Item

T-shirt

Minimum Purchase

1 Unit

What the customer will get

The following table shows how to set up the Get conditions for this type of promotion with the Advanced Promotions SuiteApp.

Field

Value

Click the Discount subtab

Get Y Discount

Select Items

Item

T-shirt

Exclude Items

-

Promotional Offer

100%

Limit

-

Examples of the discount provided

The following table shows examples of the discount that this type of promotion provides when various quantities of items are added to a transaction.

What the customer buys

Price before discount

Discount

Price after discount

1 T-shirt

$10

-

$10

2 T-shirts

$20

$10

$10

3 T-shirts

$30

$10

$20

6 T-shirts

$60

$30

$30