Creating Item-Based Advanced Promotions

Item-based promotions enable you to offer discounts on items included in an order. These promotions create line-level discounts for each item defined on the promotion.

Item-based promotions may include the following:

  • A percentage or amount off an item or items (for example, 40% off all laptops).

  • A percentage or amount off an item items, if certain order criteria are met (for example, “buy one, get one free” or “50% off monitors on orders over $600).

  • An item-specific promotional discount for a segment of customers (for example, customers who registered in the last twelve months get 20% off desktop computers).

  • A promotional discount off an item or items for a segment of customers, if certain order criteria are met (for example, customers who registered in the last month who buy one item, get another free).

  • A discount on the price and shipping cost of an item or items (20% off the total and free shipping on all computer monitors).

Note

You can only have one item discount and one shipping discount per promotion.


To create an item-based promotion:

  1. Go to Campaigns > Marketing > Promotions > New.

  2. Select Item-Based Promotions from the Standard Promotions and Advanced Promotions category.

  3. Enter the primary information for this promotion, see Advanced Promotions Primary Information.

  4. On the Codes subtab, set up the coupon codes for the promotion. For more information, see Associating Coupon Codes With an Advanced Promotion.

  5. On the Eligibility subtab, set up the eligibility criteria for the promotion. For more information, see Setting Up Promotion Eligibility for Advanced Promotions.

  6. Click the Discount subtab.

  7. In the Add Item Discount field, choose the item you are offering a discount on in one of the following ways:

    • Select Items – Select the items you want to offer a discount on. Click Add Another to select additional items.

    • Select Saved Search – Choose an existing item saved search that includes the items you are offering a discount on.

    • Create New Item Saved Search – Create an item saved search that includes the items you are offering a discount on.

      Note

      You can choose only public searches to define discounts.


  8. In the popup, check the Apply Discount to Highest Valued Item option to apply the discount to the most expensive item in the order. Clear this box to apply the discount to the least expensive item on the order.

    Important

    This setting only affects promotions with defined unit limits.


  9. Check the Exclude Items box to apply the promotion and discount to all items on the order, except those you select here. This option is useful when you have a large number of products on sale, and you want to exclude only a few items from the promotional discount.

  10. In the Promotional Offer field, enter the percentage or amount off for those items. Click Add Another if you want to enter a maximum discount amount in additional currencies.

  11. If you want to limit the promotion amount, do one of the following:

    • Limit – Enter the maximum number (units) of items you are offering the discount on. This is required if you want to apply the discount to the highest value item on the order.

    • Up to a Total Discount of – Enter the maximum currency amount discount this promotion gives. If you use the Multiple Currencies feature, you can enter the maximum discount in any currency you do business in.

  12. Click Save.

To add a shipping discount, choose from the options provided in the Add Shipping Discount field. For more information, see Creating Item-Based Shipping Advanced Promotions.

Item-Based Advanced Promotion Example

Flat Rate Discount on one Item – Advanced Promotions

  • Description – Customers are eligible for a flat rate discount on an item when they buy a different item.

  • Tagline – Buy a T-shirt and get $5 off a dress!

What the customer needs to buy

The following table shows how to set up the Buy conditions for this type of promotion with the Advanced Promotions SuiteApp.

Field

Value

On the Eligibility tab click the Order subtab

Apply

If order matches any criterion

Add Order Criteria

Select Items

Item

T-shirt

Minimum Purchase

1 Unit

What the customer will get

The following table shows how to set up the Get conditions for this type of promotion with the Advanced Promotions SuiteApp.

Field

Value

Click the Discount subtab

Add Item Criteria

Select Items

Item

Dress

Exclude Items

-

Examples of the discount provided

The following table shows examples of the discount that this type of promotion provides when various quantities of items are added to a transaction.

What the customer buys

Price before discount

Discount

Price after discount

1 T-shirt, 1 dress

$30

$5

$25

1 T-shirt, 2 dresses

$50

$5

$45

1 T-shirt, 3 dresses

$70

$5

$65

2 T-shirts, 3 dresses

$80

$5

$75