Supported GTM Services

This topic applies to

Applies to

SuiteCommerce Web Stores

The table below lists the services supported for your implementation of SuiteCommerce. Click on the link provided for each service for information about the events supported for each of these services and information about how to find your account-specific identification information required to connect to the service.

AdRoll GTM Service

This service only applies to SuiteCommerce and SuiteCommerce Advanced 2018.2 and later.

AdRoll helps you orchestrate display, social ads, email, and other marketing channels to increase revenue. For additional information about this service, see adroll.com.

To find your AdRoll Advertiser ID and Pixel ID, see AdRoll Advertiser ID and Pixel ID.

The Google Tag Manager feature currently supports the following events for this service:

  • Transaction

  • pageView

Bing Ads GTM Service

Big Ads is a service that provides pay-per-click advertising on Bing and Yahoo! search engines. For additional information about this service, see advertise.bingads.microsoft.com.

To find your Bing Ads UET Tag, see Bing Ads UET Tag

The Google Tag Manager feature currently supports the following events for this service:

SuiteCommerce

SuiteCommerce Advanced (2018.2 and Later)

SuiteCommerce Advanced (Aconcagua and Earlier)

  • Conversion tracking

  • Numeric value for conversion only

  • Conversion tracking

  • Numeric value for conversion only

Criteo GTM Service

This service only applies to SuiteCommerce and SuiteCommerce Advanced 2018.2 and later.

Criteo provides retargeting for retailers to serve personalized online display advertisements to consumers who have previously visited the advertiser’s website. For additional information about this service, see criteo.com.

To find your Account ID, see Criteo Account ID.

The Google Tag Manager feature currently supports the following events for this service:

  • Transaction

  • Home Page View

  • Product List

  • Product View

  • Cart Page View

Google Ads GTM Service

Google Ads is a pay-per-click service that allows you to target advertising to customers in specific locations or customers searching with specific keywords. For additional information about this service, see ads.google.com.

To find your Google Ads ID and Conversion Label, see Google Ads Conversion ID and Conversion Label

The Google Tag Manager feature currently supports the following events for this service:

SuiteCommerce

SuiteCommerce Advanced (2018.2 and Later)

SuiteCommerce Advanced (Aconcagua and Earlier)

  • Transactions

  • Conversion tracking

    • Conversion ID

    • Conversion label

    • Conversion value

    • Currency code

  • Revenue tracking

  • Numeric value for conversion

  • Conversion tracking

  • Revenue tracking

  • Numeric value for conversion

Google Analytics GTM Service

Google Analytics is a free web analytics service that tracks and reports website traffic. For additional information about this service, see marketingplatform.google.com/about/analytics.

To find your Google Analytics Tracking ID, see Google Analytics Tracking ID.

The Google Tag Manager feature currently supports the following events for this service:

SuiteCommerce

SuiteCommerce Advanced (2018.2 and Later)

SuiteCommerce Advanced (Aconcagua and Earlier)

Google Universal Analytics

  • Pageviews

  • Events

    • Purchases

    • Guest Checkout

    • Add to Cart

    • Signup

    • Login

  • Pageviews

  • Events

    • Purchases

    • Guest Checkout

    • Add to Cart

    • Signup

    • Login

Google Universal Analytics Ecommerce

  • Purchases

  • Revenue

  • Purchases

  • Revenue

Google Universal Analytics Enhanced Ecommerce

  • Product impressions

  • Product clicks

  • Product detail impressions

  • Purchases

  • Add to cart

  • Checkout

  • Product impressions

  • Product clicks

  • Product detail impressions

  • Purchases

Facebook GTM Service

This service only applies to SuiteCommerce and SuiteCommerce Advanced 2018.2 and later.

Facebook is a social networking and advertising service. This services uses a piece of code called a Facebook pixel that lets you measure, optimize and build audiences for your ad campaigns. For additional information about this service, see facebook.com/business/learn/facebook-ads-pixel.

To find your Facebook Pixel ID, see Facebook Pixel ID

The Google Tag Manager feature currently supports the following events for this service:

  • Add To Cart

  • Add To Wishlist

  • Complete Registration

  • Initiate Checkout

  • Load Script

  • Page View

  • Payment Info

  • Purchase

  • Search

  • View Content

Hotjar GTM Service

This service only applies to SuiteCommerce and SuiteCommerce Advanced 2018.2 and later.

Hotjar uses heatmaps, and feedback and analysis tools to improve your site's user experience and performance/conversion rates. For additional information about this service, see hotjar.com.

To find your Hotjar Site ID, see Installing Hotjar with Google Tag Manager and go to step 3. After you have activated the Hotjar service, you may need to wait a few minutes for Hotjar to detect the tracking code on your site.

The Google Tag Manager feature currently supports the following events for this service:

  • SuiteCommerce — Load Script

LiveChat GTM Service

This service only applies to SuiteCommerce and SuiteCommerce Advanced 2018.2 and later.

LiveChat lets you have a live online chat session with your site visitors. For additional information about this service, see livechatinc.com.

To find your LiveChat License ID, see LiveChat License ID.

The Google Tag Manager feature currently supports the following events for this service:

  • SC Load script > LChat (gtm.js)

Optimizely GTM Service

Optimizely is a website experimentation platform that allows you to test changes to your website. For additional information about this service, see optimizely.com.

To find your Optimizely Project ID, see Optimizely Project ID

The Google Tag Manager feature currently supports the following events for this service:

SuiteCommerce

SuiteCommerce Advanced (2018.2 and Later)

SuiteCommerce Advanced (Aconcagua and Earlier)

  • pageView

  • Transaction

  • pageView

  • Transaction

Privy GTM Service

This service only applies to SuiteCommerce and SuiteCommerce Advanced 2018.2 and later.

Privy uses highly-targeted popups, banners, bars, flyouts, and email automation to grow your email lists and increase online sales. For additional information about this service, see privy.com.

To find your Privy Account ID, see Privy Account ID.

The Google Tag Manager feature currently supports the following event for this service:

  • Privy Load Script > SuiteCommerce Load Script

Visual Web Optimizer GTM Service

This service only applies to SuiteCommerce and SuiteCommerce Advanced 2018.2 and later.

Visual Web Optimizer provides a conversion optimization platform for visitor research, A/B testing, and personalization. For additional information about this service, see vwo.com.

To find your VWO Account ID, see VWO Account ID.

The Google Tag Manager feature currently supports the following event for this service:

  • PageView

Zendesk Chat GTM Service

This service only applies to SuiteCommerce and SuiteCommerce Advanced 2018.2 and later.

Zendesk Chat is a live chat and messaging service that lets you engage customers over websites, mobile apps, and popular messaging apps like Facebook Messenger, Twitter, and LINE. For additional information about this service, see zendesk.com/chat.

To find your ZenDesk Account ID, see Adding the Zendesk Chat widget to your website. Your Zendesk Account ID is 32–digit sequence that is included in the Web Widget snippet.

The Google Tag Manager feature currently supports the following events for this service:

  • SuiteCommerce — Load Script