Defining Customer Segments

This topic applies to

Applies to

Commerce Web Stores

 

 

A customer segment is a group of customers for whom you can configure a personalized catalog view. PCV supports the following customer segments:

  • Customer Groups - you can create these segments using the NetSuite entity groups feature. They can be:

    • Static - use static groups if you want to create a personalized catalog view for a single customer or a group of unrelated customers. You can choose each customer to be included in the group.

    • Dynamic - use dynamic groups if you want to create a personalized catalog view for a group of customers who have something in common, for example, West Coast customers or customers who have placed $10,000 worth of orders. You can use saved searches to define these groups.

  • Anonymous Users - this segment comprises those website visitors who are not logged in and whom the website cannot recognize in any way, for example, through session data or browser cookies.

  • Recognized and Logged In Users – this segment comprises those website visitors who are either logged in or visitors whom the website can recognize, for example, by using session data or browser cookies.

  • All Users – this segment comprises all visitors to the website, regardless of whether the visitors belong to another customer segment or not. By default, all items are visible to all users.

To create new customer groups, follow the instructions in the Working with Groups help topic.

Note

You can make item segments visible to the All Users, Anonymous Users, and Registered and Logged In Users customer segments but you cannot control or view which customers are in these groups at any given point of time.