This workbook identifies the most frequently used shopper queries yielding zero search results. Additionally, the information provided in this workbook let's you discover what your shoppers are having trouble finding on your site as well as analyze exactly what language and terminology they are using to describe these products.
After identifying the search queries that returned zero results, merchandisers can take these actions:
Set up Search Synonyms to prevent shoppers from experiencing unsuccessful searches.
Adjust your item search settings as described in Search Settings Overview.
Update the product descriptions of related products to include the right keywords.
Add new products to your existing catalog.
From within the workbook you can view pivot tables that sort Search Queries with No Results by Number of Searches in descending order. By default, a pivot table is created for each site configured in your account. To access the workbook, click the SuiteCommerce Top Searches with No Results (Beta) link from the Standard Workbooks list on the Workbook Listing Page. Click any site name tab and then click the refresh icon to load the data for that website.
For each site configured in your NetSuite account, a pivot table is created by default. Therefore, the number of pivot tables predefined in the Top Searches Workbook is equal to the number of sites configured in the account.
The name of the pivot table is same as the name of the site configured in your account.