Google Universal Analytics is a third party analytics solution that can help you evaluate traffic on your website using data based on visitor tracking information.
To track visitor activity on your site, Google Universal Analytic can be implemented in the following areas:
After Google Analytics is enabled and configured, each page hit in the shopping area of your site is tracked. For the checkout area of the site, each item in the cart is tracked. When the order is completed, details of the order such as store name, shipping, state, country, etc. are also tracked.
Do not implement the Google Universal Analytics module if you are using Google Universal Analytics in Google Tag Manager because this causes duplicate tracking results. See Google Tag Manager for more information on Google Tag Manager.