Landing Page

This topic applies to

Applies to

Site Management Tools

Landing pages are a custom page with a unique URL. Create landing pages when you need to add content to your site that is not specific to an existing page such as the home page or item detail page. Some common examples and uses of landing pages include:

  • About Us

  • Contact Us

  • Return Policy

  • Locations

  • Special Event

  • Visibility Dates

  • Seasonal Sale

Landing Page Layout and Visibility Dates

You can control when a landing page is accessible by setting the visibility start and end date and times for the page. You can also make a landing page always visible by not specifying an end date and time, or choosing the Always Visible radio button when creating or editing the page.

For example, you have a Back to School sale during the month of August. You create a new landing page and set the visibility start date and time to August 1, 12:00 am and the visibility end date and time to August 31, 11:59 pm. You want to use the URL fragment big-sale and add your content to the landing page without setting an end date for the content.

With SMT v3, landing pages follow the same workflow of Review & Publish Changes as content. This means you can choose a specific date and time for the landing page to become visible or choose to make it always visible.

Landing Pages and the content displayed on them are independent of each other. If the landing page is expired, the content on that page is not displayed on the site even if the content is not expired.

When a landing page expires you cannot reactivate it, but you can create a new landing page with the same attributes such as URL and title. This also reactivates any content associated with the landing page.

Note

Visibility dates for landing pages with the same URL cannot overlap.


Continuing with the previous example, on September 1, the landing page for the Back to School sale expires. The next time you want to use the URL /big-sale, you create a new landing page with the same attributes and URL and the existing landing page and content are now accessible. Ensure the existing content is relevant.

When you create a landing page, you specify the properties for that page on the side panel in the landing page settings form. This form organizes properties on three tabs: General, Metadata, and Advanced. Landing page properties include:

1 – Visibility

Always Visible — This option makes the landing page always visible.

Visible on Specific Dates — This option enables you to choose the specific dates when the landing page will be visible. You can leave the end date blank for the landing page to be visible indefinitely.

2 – Name

The landing page name is an internal identifier for the page. This name is not displayed to the user anywhere on the website, but it is used to identify the page in NetSuite and in SMT.

3 – Heading

By default, the heading for the page is automatically set to the value you enter in the name field. You can change the heading if necessary. The heading is displayed on the page.

4 – Path

By default, the path is set to the value you enter in the name field. Any spaces are replaced with hyphens. For example, if you set the name of a page to About Us. The URL defaults to /About-Us. You can then provide links to the page elsewhere on your site and also include it in a site map so that search engines can easily find it.

5 – Title

The title you give the page is used to populate the HTML title element. Providing a descriptive title that includes your target keywords and accurately describes the page can help improve the page's ranking on search results pages. Additionally, search engines often display this title on search results pages and link it to the page. Follow SEO best practice when creating page titles. See SEO and Page Titles.

6 – Meta Description

The Meta Description is used to populate the HTML meta description element. The description you enter here is an important SEO tool and is often displayed on search results pages as a description of the page. Setting a meaningful and accurate description that contains your target keywords can help improve your ranking in search results pages. Use SEO best practice when writing descriptions. See SEO and Meta Descriptions.

7 – Meta Keywords

Meta Keywords — The Meta Keywords field is used to populate the HTML meta keywords element for the page. It is important to follow SEO best practice when defining Meta Keywords for the page, because using them incorrectly can have a negative impact on the page’s ranking on search results pages.

8 – Add to <head>

Add to <head> — This field lets you specify additional meta information to include in the <head> area of the page.

Landing Page Content

To add content to a landing page, you must first create and save the landing page. After you save it, the landing page is displayed and you can add content to the page using the same method you use for adding content to any page. For more information on adding content to a page, see Content.

To add a landing page:

  1. Click Overview on the Site Management Toolbar.

  2. Click New Landing Page.

  3. Set the content visibility options. See Visibility Dates

  4. Enter the following information on the General section:

    • VISIBILITY

      • Always Visible — This option makes the landing page always visible.

      • Visible on Specific Dates — This option enables you to choose the specific dates when the landing page will be visible. You can leave the end date blank for the landing page to be visible indefinitely.

    • Name —Enter the name for the page. This is an internal identifier for the page and is not displayed on the site.

    • Heading —The value for heading is automatically set to the value you enter in the name field. You can change the heading if necessary. The heading displays on the page if the page template supports it.

    • Path —The path value is automatically set to the value you entered in the name field. Any spaces are replaced with hyphens. The path for the page determines how a visitor accesses the page. For example, if you create a Contact Us page, and you set the path of the page to contact-us, then the page can be accessed at the following URL: http://yoursite.com/conact-us.

  5. Select the Metadata tab. This tab lets you define important SEO related properties of the page, including the following:

    • Title —The value you enter in the title field is used to populate the HTML <title> element on the page.

    • Meta Description —The value you enter in the Meta Description field is used to populate the content attribute of the meta description HTML element.

    • Meta Keywords —The value you enter is used to populate the content attribute of the meta keywords HTML element.

  6. If you have additional metadata to add to the <head> section of the page, select the Advanced tab and enter the HTML code in the Add to <head> field.

  7. Click Save Page.

To edit a landing page:

Edit a landing page when you need to make changes to the properties of the landing page such as the page title, description, or heading. Do not edit a landing page when you want to edit the content on the page. Edit the content on a landing page, exactly as you would any other page.

  1. Click Overview on the site management toolbar. This displays a list of all landing pages.

  2. Point to the page you want to edit, and then click the ellipsis button. This displays the New Landing Page menu.

    Note

    Clicking the landing page name displays the name and lets you preview the page before you enter Edit Mode.


  3. Click Edit Settings.

  4. This displays the page settings in the side panel.

  5. Make your changes to the page settings.

  6. Click Save.

To remove a landing page:

  1. Click Overview on the toolbar. This displays a list of all landing and enhanced pages.

  2. Point to the page you want to remove, and then click the ellipsis button.

  3. Click Remove.

  4. This displays a message that asks if you are sure you want to remove the page.

  5. Click Remove.