Landing Page

This topic applies to

Applies to

Site Management Tools

 

 

Landing pages are a custom page with a unique URL. Create landing pages when you need to add content to your site that is not specific to an existing page such as the home page or item detail page. Some common examples and uses of landing pages include:

  • About Us

  • Contact Us

  • Return Policy

  • Locations

  • Special Event

  • Visibility Dates

  • Seasonal Sale

Landing Page Layout and Visibility Dates

You can control when a landing page is accessible by setting the visibility start and end date and times for the page. You can also make a landing page always visible by not specifying an end date and time, or choosing Always Visible when creating or editing the page.

Let’s say you have a Back to School sale during the month of August. You create a new landing page and set the visibility start date and time to August 1, 12:00 am and the visibility end date and time to August 31, 11:59 pm. You want to use the URL fragment big-sale and add your content to the landing page without setting an end date for the content.

With SMT v3, landing pages follow the same Publish workflow as does content, meaning you can choose a specific date and time for the landing page to become visible, or, choose to make it always visible.

Landing pages and the content displayed on them are independent of one another; whether or not the content is expired, if the landing page is expired, no content will display.

You have a few options when a landing page expires and you want to make it visible again. To make the page immediately visible, find the CMS Page Record in NetSuite and change the End Date & Time to a future date. Because you are making the change in NetSuite, it does not go through publication workflow and is immediately visible on your site. If you want to use an expired landing page again and do not want the page back on your site immediately, change the Start Date & Time and the End Date & Time. Both options will display any content associated with the landing page.

When you create a landing page, you specify the properties for that page on the side panel in the landing page settings form. This form organizes properties on three tabs: General, Metadata, Layout, and Advanced. Landing page properties include:

1 – Visibility

Always Visible — This option makes the landing page always visible.

Visible on Specific Dates — This option enables you to choose the specific dates when the landing page is visible. You can leave the end date blank for the landing page to be visible indefinitely.

2 – Name

The landing page name is an internal identifier for the page. This name is not displayed to the user anywhere on the website, but it is used to identify the page in NetSuite and in SMT.

3 – Heading

By default, the heading for the page is automatically set to the value you enter in the name field. You can change the heading if necessary. The heading is displayed on the page.

4 – Path

By default, the path is set to the value you enter in the name field. Any spaces are replaced with hyphens. For example, if you set the name of a page to About Us. The URL defaults to /about-us. You can then provide links to the page elsewhere on your site and also include it in a site map so that search engines can easily find it. This field is case sensitive.

5 –Tags

Content tags let you add additional information to your SMT content and landing pages. The content tags work with the sort and filter tools giving you more options to organize your content. See Content Tags and Filter Tools.

6 – Title

The title you give the page is used to populate the HTML title element. Providing a descriptive title that includes your target keywords and accurately describes the page can help improve the page's ranking on search results pages. Additionally, search engines often display this title on search results pages and link it to the page. Follow SEO best practice when creating page titles. See SEO and Page Titles.

7 – Meta Description

The Meta Description is used to populate the HTML meta description element. The description you enter here is an important SEO tool and is often displayed on search results pages as a description of the page. Setting a meaningful and accurate description that contains your target keywords can help improve your ranking in search results pages. Use SEO best practice when writing descriptions. See SEO and Meta Descriptions.

8 – Meta Keywords

The Meta Keywords field is used to populate the HTML meta keywords element for the page. It is important to follow SEO best practice when defining Meta Keywords for the page, because using them incorrectly can have a negative impact on the page’s ranking on search results pages.

9 – Layout Selector

The layout of a page refers to the overall page design and the arrangement of content such as text and images on the page. A layout can be simple and consist of only one column which presents elements in a continuous vertical form, or very complex with multiple columns and rows. Pieces of content are placed one after the other. See Page Layout Selector.

10 – Add to <head>

This field lets you specify additional meta information to include in the <head> area of the page.

Landing Page Content

To add content to a landing page, you must first create and save the landing page. After you save it, the landing page is displayed, and you can add content to the page using the same method you use for adding content to any page. For more information on adding content to a page, see Content.

To add a landing page:

  1. Click Overview Mode on the Site Management Toolbar.

  2. Click the Pages tab.

  3. Click New Page.

  4. Set the content visibility options. See Visibility Dates

  5. Enter the following information on the General section:

    • VISIBILITY

      • Always Visible — This option makes the landing page always visible.

      • Visible on Specific Dates — This option enables you to choose the specific dates when the landing page is visible. You can leave the end date blank for the landing page to be visible indefinitely.

    • Name —Enter the name for the page. This is an internal identifier for the page and is not displayed on the site.

    • Heading —The value for heading is automatically set to the value you enter in the name field. You can change the heading if necessary. The heading displays on the page if the page template supports it.

    • Path —The path value is automatically set to the value you entered in the name field. Any spaces are replaced with hyphens. The path for the page determines how a visitor accesses the page. For example, if you create a Contact Us page, and you set the path of the page to contact-us, then the page can be accessed at the following URL: http://yoursite.com/contact-us.

    • Tags — Add additional information to your landing page to help identify specific landing pages using the sort and filter tools.

  6. Select the Metadata tab. This tab lets you define important SEO related properties of the page, including the following:

    • Title —The value you enter in the title field is used to populate the HTML <title> element on the page.

    • Meta Description —The value you enter in the Meta Description field is used to populate the content attribute of the meta description HTML element.

    • Meta Keywords —The value you enter is used to populate the content attribute of the meta keywords HTML element.

  7. Click Layout tab and you can choose any of the existing page layouts for the current page type.

  8. If you have additional metadata to add to the <head> section of the page, select the Advanced tab and enter the HTML code in the Add to <head> field.

  9. Click Save.

  10. Publish your changes.

To edit a landing page:

Edit a landing page when you need to make changes to the properties of the landing page such as the page title, description, or heading. Do not edit a landing page when you want to edit the content on the page. Edit the content on a landing page, exactly as you would any other page.

  1. Click Overview on the Site Management toolbar.

  2. Click the Pages tab.

  3. Find the page you want to edit and click the Ellipsis.

  4. This gives you the option to Preview, Edit, or Remove the page.

    Note

    Clicking the Ellipsis lets you preview the page before you enter Edit Mode.


  5. Click Edit to display the page settings in the side panel.

  6. Make your changes to the page settings.

  7. Click Save.

  8. Publish your changes.

To remove a landing page:

  1. Click Overview on the Site Management toolbar.

  2. Click the Pages tab.

  3. Find the page you want to delete and click the Ellipsis.

  4. Click Remove.

  5. Click OK when asked if you are sure you want to remove the page.

  6. Publish your changes.

Note

Removing a landing page sets the end date and time to now.