Customizing Item URLs for SEO

This topic applies to

Applies to

Commerce Web Stores


A well-defined item URL provides both shoppers and search engine web crawlers an indication of what the destination page will be about. In NetSuite, you can customize Commerce website URLs for items and facets. Website managers, administrators, and anyone with access to item records and facets can enter URL components and aliases. By default, the item URLs are displayed using URL Components defined on item records. If URL component is not defined for an item, the internal ID of the item is used. For example, you may see something similar to as the URL for an item. To maximize SEO, it is better to use URL components which results in a URL similar to

URL Component Aliases are useful when you update URL components that point to items on your website, and you want to keep a list of the URL aliases that were used in the past. For more information, see URL Component Aliases.

Use URL Components for Item URLs

You should do the following to use the URL Components for item URLs:

  1. Set URL Components on the items records

  2. Add the URL Component field to the Search Field Set

To set URL Component on an item record:

  1. Go to Lists > Web Site > Items.

  2. Click Edit next to the desired item.

  3. Click the Web Store subtab.

  4. Under the Search Engine and Feeds section, enter the desired URL Component value in the URL Component field.

  5. Click Save.

    The URL Component field is now defined for the item. To define URL Component Aliases for the item, see URL Component Aliases.

To add the URL Component field to the Search Field Set:

  1. Go to Setup > SuiteCommerce Advanced > Set Up Web Site.

  2. Click Edit next to the desired website.

  3. In the Field Sets subtab,

  4. For the Search field set, select Fields Included in Field Set details and click the Set icon in the lower right corner.

  5. In the Field Set dialog box, select the URL Component field from the Field Name list and click Add.

  6. Click Submit and then Done on the Search field set line item.

    The URL Component field is now added to the Search field set.